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Nathan Johnson is the founder of Promofly - a simple tool for discovering promo codes - and Brandable LLC - a marketing consultancy geared towards entrepreneurs. His background is Brand Management at one of the world's leading marketing companies, where he helped launch new products recognized in AdAge's "Marketing 50" and AdWeek's "Top New Products of the Year." [Read More]

A short collection of my recent reads and all-time favorites for your reading pleasure

• The Happiness Advantage
• Influence: Science and Practice
• The 4-Hour Workweek
• The 33 Strategies of War
• The 22 Immutable Laws of Branding
• Positioning: The Battle for Your Mind
• Understanding Exposure
• The Photographer's Eye

A short list of things that I could not live without:

• Nikon D700 Camera This camera is astounding. It's the top choice of wedding photographers throughout the world because it performs as well as a $10,000 camera for $3,000.
• Nikon 85mm f/1.4D Lens The perfect portrait lens. Works even in extremely low lighting.
• Nikon 16-35m Wide Angle Lens The perfect landscape photography lens.
• Mac Book Pro - 15in Anti-Glare Screen Pay the extra $150 for the anti-glare display. Your eyes will thank you.
• Mac Pro Video - Subscription to Unlimited Video Tutorials This is how I learned how to: 1) Create this blog, 2) Learn CSS, 3) Edit Pictures in Lightroom & Photoshop, 4) Record and mix music in Logic. Their selection is amazing, and the video make it easy to master anything.
• The Thesis Theme for WordPress If you decide to design your own Wordpress blog, you will quickly realize two things: 1) Wordpress themes look awful, 2) They are impossible to customize. THESIS is a platform for wordpress that allows you to easily build your wordpress blog anyway you want. It isn't free, but it is well worth it.